The Awareness Day
Model Canvas

[nectar_icon_list animate="true" color="Accent-Color" direction="horizontal" columns="3" icon_size="small" icon_style="border"][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962819899-8" header="Campaign goal" text="Define your main goal. E.g., Raise awareness of heart disease, breast cancer, save the Rhinos, anything!" tab_id="1607962819900-9"] [/nectar_icon_list_item][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962819950-4" header="Choose your day" text="What day will become your official Awareness day? Ideally pick a date that’s relevant to your campaign and not over saturated." tab_id="1607962819951-7"] [/nectar_icon_list_item][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962819994-1" header="Campaign slogan" text="Determine a short, succinct and memorable campaign slogan. The more interesting it is the better." tab_id="1607962819994-1"] [/nectar_icon_list_item][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962820022-1" header="Call to Actions" text="Determine what you action do you want people to take on the actual Awareness Day. E.g., Share content via social media, create a TicToc video, use a specific #tag." tab_id="1607962820023-10"] [/nectar_icon_list_item][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962820061-3" header="Channels" text="Determine how you will reach people. E.g., Your website, social influencers, partner databases, email broadcasts and advertising." tab_id="1607962820062-8"] [/nectar_icon_list_item][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962820100-0" header="Segments" text="Who will you ultimately be targeting? E.G., Policy makers, Doctors, patients and nurses." tab_id="1607962820101-1"] [/nectar_icon_list_item][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962820135-3" tab_id="1607962820136-0" header="Segment message
s" text="What do you intend to say to the specific segments? Each person will require a different message and call to action."][/nectar_icon_list_item][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962820169-7" tab_id="1607962820169-0" header="Target countries and languages" text="For your World Awareness Day to go global, you'll need to translate all your materials into the most spoken languages."][/nectar_icon_list_item][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962820203-1" tab_id="1607962820205-3" header="Partners" text="Who will help you with your campaign and what specific actions will they take? What key suppliers do you have and what will they do?"][/nectar_icon_list_item][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962820235-7" tab_id="1607962820236-3" header="Creative assets" text="What assets do you need to create to promote your campaign? E.g., Social media graphics, videos, Tool-kits, influencer content and web banners."][/nectar_icon_list_item][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962820273-9" tab_id="1607962820273-10" header="Activites" text="What specific activities will your organisation personally undertake? You can’t do everything yourself so choose wisely."][/nectar_icon_list_item][nectar_icon_list_item icon_type="numerical" title="List Item" id="1607962820303-10" tab_id="1607962820303-1" header="Campaign infrastructure" text="What elements do you need to put in place to make sure you can deliver your campaign. E.g., Databases, email platforms, webinar accounts and social media channels."][/nectar_icon_list_item][/nectar_icon_list]