Interrupt the familiar
Use the pavement, lift, taxi and station floor as part of the idea — not simply somewhere to place an advert.
Installations · Concept series
Ideas thatinterrupt.
Guerrilla ideas, spatial takeovers and out-of-home concepts designed to turn an ordinary journey into something people stop, photograph and remember.
Aurelia · Fictional campaign concept
Turn the commute into the escape.
A luxury-island campaign built around one sharp contrast: corporate London versus complete serenity. Familiar city surfaces become portals to somewhere extraordinary.
Make the medium the message
Boardrooms become boardwalks. Lift doors open onto an island. The next stop feels thousands of miles away.
Design for sharing
Each execution creates a visual illusion strong enough to earn a second life through photographs, social posts and press coverage.
The city becomes the destination
Less boardroom. More boardwalk.
A giant aerial island image transforms the walk through the financial district into an impossible view from above — an immediate break in the grey geometry of the City.
One thought · Multiple touchpoints
Every route leads somewhere else.
The same visual world adapts to the architecture and language of each location, keeping the campaign connected without repeating the same execution.
A connected spatial illusion
Your next stop. Nowhere near ordinary.
Floor graphics and the poster site align to create one continuous boardwalk, pulling the island beyond the frame and into the station itself.
MAKI Sushi Delivery · Campaign concept
Sushi, hiding in plain sight.
A sushi-delivery campaign that spots the shape of dinner in the places people pass through — then offers to bring it to them.
Borrow the shape
A baggage carousel already moves like a sushi belt. A column is already the shape of a roll. The idea is hiding in the architecture.
Catch the hungry moment
Landing, shopping and checking in all end with the same question: what’s for dinner? Each site answers it on the spot.
Keep one simple promise
Every execution carries a short, direct line, so the visual joke turns straight into an order.
Baggage reclaim, reimagined
Collect your bags. We’ll bring the sushi.
The carousel becomes a conveyor-belt sushi bar, with plates circling alongside the suitcases — meeting travellers at the exact moment they start wondering where to eat tonight.
What we can create
Ideas built for the real world.
From the first visual to the presentation that wins the space — we develop the campaign idea, show it in context and create the rollout system.